Consider it launched!
" Early 2012, I engaged with QUARTERBACK CONSULTING' and Paul Geudens to lead the effort of creating and running an international Sales and Marketing organization in Europe. Paul posesses an in-depth understanding of the Neurovascular market, a proven ability to work international, including with US based organizations, knows the European medical device market very well and combines this with strong personal leadership, drive and a great personality.
Paul energetically embarked on this task and within 60 days built a strong direct sales and marketing team covering 6 countries.
He established and spearheaded an international Professional Education curriculum. He personally engaged with Neurovascular thought leaders and created appropriate reimbursement initiatives in various countries and exposure at key scientific congresses including live demonstrations.
As a result of his relentless and energetic drive and team leadership, Surpass Medical quickly established a visible and successful commercial and scientific presence in Europe.
This in turn was a key factor in creating a very successful exit for our investors through an acquisition by Stryker for $135M in November 2012.
Paul played and active and solid role in the due diligence stage and stayed on to flawlesly transition the business and the commercial team into the Stryker organization."
Jan Keltjens, Executive Chairman Surpass Medical